CASE STUDY
Sector: Career Education / Continuing Education
Charter Real Estate School
When New York’s Largest Real Estate Licensing School started a new entrepreneur division all systems needed updating. New offering included on-site instructional tours, one-on-one mentoring, classroom and online study for Real Estate Licensing, Certificate Programs and Continuing Education.With multiple locations throughout New York City New York Real Estate Institute needed a unified system for introducing new courses, stream lining the existing courses and clearly defining the new entrepreneur programs in both print and digital formats, across integrated marketing and advertising channels.
Integrating snackable video content into digital marketing channels brought unlimited exposure to the seminars.
BRANDED PRINT COLLATERAL
Unified brand – Both digital and print collateral share logos, images and content.
STRATEGIC MEDIA ADVERTISING
Ads with branded content and images can attract consumers’ attention and help that brand stay top of mind. Like any form of advertising, hitting the target market is key.
EVENT DISPLAY
Experiential marketing brings the consumer front and center in a remote location or seminar.